Only 20% of domestic violence shelters accept pets, leaving many survivors facing an impossible choice between their safety and the pets they love. As a result, some survivors stay in abusive situations longer because they don’t want to leave their pets behind.
To help change that, Purina partnered with RedRover to launch the Purple Leash Project, creating more pet-friendly shelters where survivors and their pets can find safety together.
In 2026, we brought that mission to social through a campaign designed to raise awareness, spark meaningful conversations and inspire people to take action. Because no one should ever have to choose between their safety and leaving a loved one behind.
Responsibilities
I partnered with an art director to develop attention-grabbing social hooks and narratives that brought the campaign’s message to life and encouraged meaningful action. I also joined the production shoot to help ensure the creative translated on screen, connecting our original vision to the final social executions.
Our assignment? Bring four Purina brands together under one roof (or booth) at CatCon. Each with its own personality, but all sharing one goal: to make cat parenthood a little less stressful so cat parents can focus more on the fun parts.
What’s with the robes? That’s a story for a later day. :)
Responsibilities:
My art director and I dreamed up “Find Peace of Mind on the Catio,” a one-stop destination where each brand could show off how they help make life with cats a little easier. Think feel-good activities, helpful resources, refreshing mocktails, and the ultimate crowd-pleaser: a human-sized cat tree photo opp.
Don’t worry. Be happy. When it comes to caring for cats, Purina’s where it’s at!
Come hang on the patio, where it’s all about paws-itive vibes and the clarity you’ll find with our breadth of cat care resources, tools, and tech.
Tote Bag Insert 1/2 for VIP Attendees
Tote Bag Insert 2/2 for VIP Attendees
With guidance from a Purina behaviorist and the creator of the program, I developed HAPPi handouts to help cat parents discover, explore, and incorporate enrichment activities into their cats’ daily lives.
How to Create a Catnip Kicker Signage (placed at the Catnip Kicker station in the booth)
Donation Signage (placed near the Catnip Kicker station in the booth)
Exclusive Offer Signage for CatCon Attendees (placed at the Petivity section in the booth)
Our Blue Diamond clients needed a high-level platform March Madness concept to help spark awareness and drive trial of the real MVPs of game-day snacking: Blue Diamond Almonds and Nut-Thins
Responsibilities
I concepted the idea shown here, and while the clients cheered it on, the program was ultimately canceled. Budgets, amirite?
Keep C-almond Exercise Booklets with Purchase
Buy Blue Diamond Almonds and/or Nut-thins, get smart snacking exercises to help you manage your emotions during games.
C-almond Weighted Blanket
Enter for a chance to win a C-almond Weighted Blanket via receipt validation of your Blue Diamond Almonds purchase.
My team was given the opportunity to save a back-to-school Walmart partnership program between Clorox and Kimberly-Clark. Originally, this project was assigned to another agency, however, their work wasn’t quite hitting the spot so TPN was asked to take the lead.
Responsibilities
In partnership with an art director, we concepted three different big ideas, along with activations that could help bring them to life. The clients chose their fav of the three to go live irl and I chose mine to go live here.
TAKE-ONE BOOKLETS AT SHELF
Free booklets feature icebreaker questions for kids to bring to school, sparking happy and healthy conversations with friends, old and new.
Buddy Bracelets Gift with Purchase
Buy Clorox Disinfecting Wipes or Clorox Disinfecting Mist AND Kleenex, then enter the code on your receipt to receive two buddy bracelets.
Kingsford recently developed an innovative, first-to-market product that creates an immersive sensorial experience, giving grillers the opportunity to explore flavor like never before. Our team was asked to help introduce and educate shoppers on this exciting new way to fire up their faves.
Responsibilities
In partnership with an art director, we were responsible for creating the following elements for launch:
-Shopper video introducing the new products + flavors
-Toolkit creative for retailers to leverage including in-store signage, banners, and social posts
-Walmart Connect onsite banners
-Social posts driving to Walmart sampling events
-Event signage
The Clorox Clean Alexa Skill was created to help you clean smarter, not harder by walking you through simple daily to-dos.
Responsibilities
I wrote all the scripts, email and app card copy for the skill, as well as the introduction video script.
New year, new reasons to get fired up for Takis. Entering 2022, Takis needed a new super smokin’ campaign that would spark awareness, consideration, and trial among brave and daring snackers everywhere.
Responsibilities
In collaboration with an art director, we developed concepts and activations to bring the ideas to life. The concept shown here was selected for the final client presentation.
In 2023, Formula 1 rolled through the Las Vegas Strip for the first time in 40 years, and Hilton Grand Vacations (HGV) joined the action.
HGV provided its owners with exclusive accommodation packages, a prime viewing space for the race, access to special events and more, ensuring an unforgettable stay.
Responsibilities
I was the sole writer for most of our F1 executions. Key action items included naming HGV’s trackside hospitality suite, writing landing page copy — both HGV-owned and F1-owned — and emails promoting exclusive accommodation and event packages. Additionally, I crafted copy for signage in and around HGV properties and for the HGV hospitality suite.
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