Kylie Hudgens

Only 20% of domestic violence shelters accept pets, leaving many survivors facing an impossible choice between their safety and the pets they love. As a result, some survivors stay in abusive situations longer because they don’t want to leave their pets behind.

To help change that, Purina partnered with RedRover to launch the Purple Leash Project, creating more pet-friendly shelters where survivors and their pets can find safety together.

In 2026, we brought that mission to social through a campaign designed to raise awareness, spark meaningful conversations and inspire people to take action. Because no one should ever have to choose between their safety and leaving a loved one behind.

Responsibilities

I partnered with an art director to develop attention-grabbing social hooks and narratives that brought the campaign’s message to life and encouraged meaningful action. I also joined the production shoot to help ensure the creative translated on screen, connecting our original vision to the final social executions.

Our Blue Diamond clients needed a high-level platform March Madness concept to help spark awareness and drive trial of the real MVPs of game-day snacking: Blue Diamond Almonds and Nut-Thins

Responsibilities

I concepted the idea shown here, and while the clients cheered it on, the program was ultimately canceled. Budgets, amirite?

Kingsford recently developed an innovative, first-to-market product that creates an immersive sensorial experience, giving grillers the opportunity to explore flavor like never before. Our team was asked to help introduce and educate shoppers on this exciting new way to fire up their faves.

Responsibilities

In partnership with an art director, we were responsible for creating the following elements for launch:

-Shopper video introducing the new products + flavors

-Toolkit creative for retailers to leverage including in-store signage, banners, and social posts

-Walmart Connect onsite banners

-Social posts driving to Walmart sampling events

-Event signage

My team was given the opportunity to save a back-to-school Walmart partnership program between Clorox and Kimberly-Clark. Originally, this project was assigned to another agency, however, their work wasn’t quite hitting the spot so TPN was asked to take the lead.

Responsibilities

In partnership with an art director, we concepted three different big ideas, along with activations that could help bring them to life. The clients chose their fav of the three to go live irl and I chose mine to go live…here.

New year, new reasons to get fired up for Takis. Entering 2022, Takis needed a new super smokin’ campaign that would spark awareness, consideration, and trial among brave and daring snackers everywhere.

Responsibilities

In collaboration with an art director, we developed concepts and activations to bring the ideas to life. The concept shown here was selected for the final client presentation.

In 2023, Formula 1 rolled through the Las Vegas Strip for the first time in 40 years, and Hilton Grand Vacations (HGV) joined the action.

HGV provided its owners with exclusive accommodation packages, a prime viewing space for the race, access to special events and more, ensuring an unforgettable stay.

Responsibilities

I was the sole writer for most of our F1 executions. Key action items included naming HGV’s trackside hospitality suite, writing landing page copy — both HGV-owned and F1-owned — and emails promoting exclusive accommodation and event packages. Additionally, I crafted copy for signage in and around HGV properties and for the HGV hospitality suite.