Our Blue Diamond clients needed a high-level platform March Madness concept to help spark awareness and drive trial of the real MVPs of game-day snacking: Blue Diamond Almonds and Nut-Thins
Responsibilities
I concepted and presented the three ideas shown here, and while the clients cheered them on, the program was ultimately cancelled. Budgets, amirite?
Kingsford recently developed an innovative, first-to-market product that creates an immersive sensorial experience, giving grillers the opportunity to explore flavor like never before. Our team was asked to help introduce and educate shoppers on this exciting new way to fire up their faves.
Responsibilities
My AD and I were responsible for creating the following elements for launch:
-Shopper video introducing the new products + flavors
-Toolkit creative for retailers to leverage including in-store signage, banners, and social posts
-Walmart Connect onsite banners
-Social posts driving to Walmart sampling events
-Event signage
New year, new reasons to get fired up for Takis. Entering 2022, Takis needed a new super smokin’ campaign that would spark awareness, consideration, and trial among brave and daring snackers everywhere.
Responsibilities
My art director and I came up with the following concept and ideated activations that could help bring it to life.
In 2023, Formula 1 rolled through the Las Vegas Strip for the first time in 40 years, and Hilton Grand Vacations (HGV) joined the action.
HGV provided its owners with exclusive accommodation packages, a prime viewing space for the race, access to special events and more, ensuring an unforgettable stay.
Responsibilities
I was the sole writer for most of our F1 executions. Key action items included naming HGV’s trackside hospitality suite, writing landing page copy — both HGV-owned and F1-owned — and emails promoting exclusive accommodation and event packages. Additionally, I crafted copy for signage in and around HGV properties and for the HGV hospitality suite.
My team was given the opportunity to save a back-to-school Walmart partnership program between Clorox and Kimberly-Clark. Originally, this project was assigned to another agency, however, their work wasn’t quite hitting the spot so TPN was asked to take the lead.
Responsibilities
My art director and I concepted three different big ideas, along with activations that could help bring them to life. The clients chose their fave of the three to go live irl and I chose mine to go live…here.
The Clorox Clean Alexa Skill was created to help you clean smarter, not harder by walking you through simple daily to-dos.
Responsibilities
I wrote all the scripts, email and app card copy for the skill, as well as the introduction video script.
To help support the launch of XTREMES Almonds, we were asked to concept and execute a super-spicy AR experience that would spark awareness, excitement and engagement around the new superfood snack.
All three of my concepts were presented to our clients and the one shown here was chosen for development.
Responsibilities
In addition to ideating and selling-in the AR experience, I worked closely with Tactic, our partner experiential agency, to bring this game to life both visually and textually.
See how it works here: https://ar.bluediamond.com/?p=1
Shoppable pins for the fall and holiday seasons, featuring singer and actress Jana Kramer.
Responsibilities
I concepted and crafted copy for all the pins shown here.
Clorox Scentiva's eCom presence was in need of a makeover, so we gave it a scent-sational one.
Responsibilities
I crafted copy for this PDP along with others featuring different scents in the portfolio.
To introduce college students to the new Brita Stream pitcher system, we set up tent at select university campuses across the country during the move-in time frame.
The eye-catching branded tent included a demo station where students could interact with the product and sample great-tasting water. Additionally, students were able to enter for a chance to win three separate prizes via a Facebook Chatbot interaction.
Responsibilities
I helped with the conception of the event, and wrote all tent signage, chatbot copy and sweepstakes forms.
Over 64,000 student impressions
Over 14,000 product demos
